In the real world, designers are not the storytellers

We live in the real world. Real world data, real world evidence. Real world users, real world environments. The real world is complex of course. Reality is not that users always do well defined this, or users do pre-defined that. Reality is that users do different....

What is user experience? Exactly.

I’ve been asked a few times recently, “So what exactly is user experience?” It’s a good question, but there’s a problem with it. The word ‘exactly’. Trying to define user experience exactly is like trying to nail jelly to a...